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About This Class

Acquiring email subscribers and adding them to your regular email communications without an onboarding series is like welcoming friends to watch a movie you’re already halfway through. Instead, an email onboarding series helps get the right message in front of the right audience. And according to email software company, Emma, subscribers who receive email onboarding series are 33% more likely to engage longterm with your nonprofit.

  • See how nonprofits are utilizing email onboarding to successfully cultivate constituent relationships to build support

  • Learn how to go beyond talking at constituents and utilize digital touchpoints to engage them with additional touchpoints that help drive longer term engagement

  • Learn the most effective way of structuring your email welcome series to cultivate constituent relationships with digital and drive the actions your organization most needs

Thursday, July 9, 2020 at 1:00 pm ET

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Class Outline

Class Instructor

Expert Trainer

Chris Tuttle

Chris Tuttle is a digital engagement strategist and nonprofit communications professional who has worked with hundreds of purpose-driven organizations over his 20+ year career, developing groundbreaking national and global campaigns that reach and engage millions of people annually, while also raising millions of dollars. From Durham, NC to Lilongwe, Malawi, Chris provides in-person and online training for over 1,000 nonprofit staff annually on nonprofit digital strategies, working with a variety of organizations across sectors and sizes. Chris resides with his husband and two dogs in New York City and is Principal of TuttleCo LLC, a digital strategy agency.

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