About This Class

In this class, Dominque Hernandez and Chris Tuttle present 52 easy-to-implement tweaks your nonprofit can utilize to create a more effective website. Each tweak is estimated to take about an hour, either in its entirety or to apply the tweak to a section of your website.

  • Identify up to 52 website tweaks that can each be implemented in less than an hour

  • Explain to peers the value of website tweaks they wish to implement

  • Implement specific website tweaks that will benefit their organization with greater reach, engagement, and impact

Class Outline

  • 1

    Welcome to the course!

    • A message from Chris Tuttle

    • How to use this platform

    • Before we begin...
  • 2

    Watch the Webinar

    • Watch the Webinar

    • View the Presentation Slides

    • Download the Presentation Slides
  • 3

    52 Tweaks Checklist

    • 1 - Create Your Website's FavIcons for Desktop, Mobile, & Messenger

    • 2 - Create an Effective Homepage Title

    • 3 - Create an Effective Page Description

    • 4 - Create Default OG Data Tags

    • 5 - Use Image Alt-Text Descriptions

    • 6 - Install Facebook Pixel on Your Website

    • 7 - Use a High Resolution Logo

    • 8 - Streamline & Simplify Primary Donation Form

    • 9 - Include Trust Seals on Payment Forms

    • 10 - Customize Donation Form Giving Levels

    • 11 - Customize Your 404 Error Page

    • 12 - Create Redirects for Active 404 Errors

    • 13 - Make Your Top Confirmation Pages Engage

    • 14 - Improve Website Acknowledgement Emails

    • 15 - Improve Top Websites Call-To-Action

    • 16 - Place a Call to Action in Your Footer

    • 17 - Audit Your Staff Page

    • 18 - Update Your Wikipedia Page

    • 19 - Update Your Google Business Listing

    • 20 - Turn On/Review Google Analytics Demographic

    • 21 - Replace Google Analytics tag with Google Tags Manager

    • 22 - Configure Google Tag Manager to Track PDF Downloads/Opens

    • 23 - Configure Google Tag Manager to Track Percent of Page Scrolled

    • 24 - Automate Google Analytics Reporting

    • 25 - Create a Google Analytics Custom Alert

    • 26 - Install Google Analytics Chome Extension

    • 27 - Run Google Pagespeed Insights

    • 28 - Use Google AMP to help mobile speed

    • 29 - Test an Acquisition Pop-Up

    • 30 - Add CTA on Email Unsubscribe Page

    • 31 - Add Social CTAs on Top Content

    • 32 - Create a 3-Part Email Onboarding Series

    • 33 - Create a Chatbot

    • 34 - Automate Meeting Scheduling

    • 35 - Embed a Calendar On Your Website

    • 36 - Optimize the Donor Journey

    • 37 - Answer Your Most Asked Question

    • 38 - Refresh Your 2nd Most Popular Page

    • 39 - Perform a Responsiveness Review Test

    • 40 - Use a Thank You Video

    • 41 - Increase Web Referrals from Instagram

    • 42 - Run Website Accessibility Checker

    • 43 - Interact with Website Without a Mouse

    • 44 - Caption Your Most Important Video

    • 45 - Run Website Through Color Checker

    • 47 - Review Roles & Permissions

    • 48 - Install a Heatmapping Tool

    • 49 - Setup a Dashboard in Data Studio

    • 50 - Plan a Simple A/B Test

    • 51 - Deploy a CDN

    • 52 - Minify Your Code
  • 4

    Putting Into Action

    • Subscribe to the Tweak a Week Email List

    • More resources for you

    • Before you go...

Class Instructors

Website Expert, Starglass Media

Dominique Hernandez

I’m all about taking website woes and turning them into website wows! For nearly a decade I worked in-house at leading organizations in the social impact space, honing my skills in web development, online marketing, community management, and social media. A clear passion emerged: developing and enhancing websites. I loved helping my employers – including breast cancer research foundation Susan G. Komen for the Cure and international NGO Action Against Hunger – shine online. In 2014, I decided I wanted to put my expertise to use for a broader array of people and organizations. That’s why I started my own consultancy.

Expert Trainer

Chris Tuttle

Chris Tuttle is a digital engagement strategist and nonprofit communications professional who has worked with hundreds of purpose-driven organizations over his 20+ year career, developing groundbreaking national and global campaigns that reach and engage millions of people annually, while also raising millions of dollars. From Durham, NC to Lilongwe, Malawi, Chris provides in-person and online training for over 1,000 nonprofit staff annually on nonprofit digital strategies, working with a variety of organizations across sectors and sizes. Chris resides with his husband and two dogs in New York City and is Principal of TuttleCo LLC, a digital strategy agency.

Raise Awareness, Increase Engagement, and Cultivate Action

with digital strategy training and resources to more effectively use websites, email, social media, text messaging, chat, and more!

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